Video is on the rise, how can trades businesses take advantage of this?

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Video content is becoming an increasingly important part of online marketing, and trades businesses can certainly benefit from this trend. Video can help drive brand awareness, generate leads and close more sales. In this blog post, we will discuss how video can be used by trades businesses to achieve their marketing goals. We'll also provide tips on how to produce video content that is effective and engaging. So if you're ready to start using video in your marketing strategy, read on!

One of the main benefits of video marketing is that it can help you increase brand awareness. A well-produced video can introduce your business to a new audience, and help them learn more about what you do and how you can help them. In addition, video content is often shared more widely on social media and can be easily shared between family and friends.


Video content is also great for driving phone calls and leads. By including a strong call to action in your video, you can encourage viewers to contact you for more information or to book an appointment. And since video is so engaging, viewers are more likely to take notice of a friendly face in front of the camera rather than a block of text on a website.

Finally, video is a great way to show off your business and its personality. When potential clients can see what it’s like to work with you, they’re more likely to want to do business with you. A well-made video can help seal the deal and win you the extra work that you may be looking for.


If you’re looking for ways to add video content to your website, there are a few options.


1. Your team or trade work in action

2. Record customer testimonials

3. Do a quick tour of your workshop

4. Answer a FAQ

5. Give some top tips

6. Work that you have completed


Whatever route you decide to go, make sure that the video is high quality and includes sub titles as most people don't use sound when scrolling through social media.