So what's the difference between Google ads and SEO?

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If you're a builder, plumber, or any tradesperson in fact, it's important to make sure your website is found by potential customers online. So, you may be wondering whether you should invest in Google ads, or focus on Search Engine Optimisation (SEO). In this blog post, we'll explain the differences between these two methods of online marketing, and help you decide which is the best option for your business.

1. What is Google Ads and what is SEO
2. The difference between Google Ads and SEO
3. How to choose which marketing strategy is right for you


Google Ads

Google offers paid advertisements which appear in search results on google.com with the use of Google Ads. Every time someone clicks on your ad, you pay the required 'cost-per-click' or 'bid.' In simple terms, Google ads is website traffic that you pay for. 


Search engine optimisation is the process of improving your site to increase its visibility when people search for  services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to receive attention from users searching for what you do. SEO will increase your organic traffic and is 'unpaid.'

What are the main differences between Google ads & SEO?

1. Cost: Google ads is considered paid traffic whereas SEO is unpaid (or organic) traffic

2. Time: Google ads can pretty much get traffic through to your website on the very same day your ads go live. Brilliant for short term goals. Whereas SEO can take up to 6-9 months before you start to gain any traction.

Which should you choose?

For trades & construction businesses a solid combination of both Google ads and SEO is the ideal strategy. You don't want to be 100% reliant on Google ads forever, therefore by working on SEO in the background whilst you run Google ads, you stand a good chance of benefiting from both paid and organic traffic!

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If you are looking for help with your Google ads or SEO, contact us! It is important to have a long term strategy in place rather than just focusing on the quick wins. This means that while Google Ads can be great for short-term traffic and an emergency call out, it should not be the only thing you do when trying to grow your business online. We’ve seen it happen before - running ads on just one platform without also investing time into building up other areas of digital marketing can lead to stagnation. If you would like our team's expertise in helping set up the right tools and the right platforms needed for success, then don't hesitate to reach out!